1966 Mustang For Sale

1966 Mustang For Sale

1966 Mustang For Sale

All About 1966 Mustang For Sale

The Best Of 1966 Mustang For Sale

In the 1960s, car manufacturers are well aware of the psychological connections between people and cars. Marshall McLuhan in "Understanding Media: The Extensions of Man" had compared the car to our clothes insinuating that people feel very vulnerable without their cars when they feel robbed.

Manufacturers have now realized that they could increase sales and beat the competition if they could appeal to the desires of vanity and appearance, style, color, the male sense of union with his car and enter in the car the women's team. All this led to the launch of the Ford Motor Company Mustang.

Lee Iacocca, then vice president of Ford Motor Company noted the public interest in foreign sports cars in the 60's was also realized that the focus was on young and old alike. It was a period of rapid growth in the younger age groups (15-24 years), in which the former right of the car is the strongest. He also noted that the number of women drivers has increased dramatically.

After studying carefully the potential market, Ford found that people wanted a performance car wide, high to low price, economical to use, with good storage space, luxury and style that would be nice to drive. It was the market that Ford designers have tried to answer to the Ford Mustang.

Once in production, Ford carefully crafted their ads to appeal to the psychological level of purchasing the vehicle. For example, the Mustang offered a number of options. And these options certainly attracted a wide variety of clients. Advertising for Ford deftly managed it with attractive line "The car is designed to be designed by you."

These options allow the buyer to choose between a sports car for city use or competition and a luxury car for performance or economy. Buyers select a hardtop or convertible, with a choice of four engines and three transmissions.

The Mustang was definitely sporty appearance. It was built at ground level with cutouts complete wheels and a cover by pushing forward. Sports enthusiasts a Rally-Pac clock and tachometer with limited slip differential, the suspension of special and sports tires.

A center console, roof and energy hardtop vinyl covered were among the luxury options. And with twin front and a seat in the back seat, he was comfortably seated five people. The large trunk was ideal for sports teams, picnic baskets and services that accompany the fun.

The Mustang is a lot of publicity even before production, so it launched a public eagerly awaiting. Many ads were definitely oriented call Mustang to psychological reasons for buying cars. Driving a Mustang would be an unmarried daughter or a husband transform a normal man into a successful man with a selection of available women.

Paid advertising since the car easily won the love of 60 years American In 1966, Ford had sold a million Mustangs. In 1966 they were able to announce, "What do you do when you've sold a million? Build a second million. "











1966 Mustang For Sale
1966 Mustang For Sale
1966 Mustang For Sale
1966 Mustang For Sale
1966 Mustang For Sale
1966 Mustang For Sale