A recent study by iSeeCars.com shows men prefer brighter, bolder car colors — orange, brown and yellow — compared to women, who preferred more neutral colors such as gold, silver and beige. The study analyzed more than 25 million used cars and 200,000 shoppers.
Orange was the big polarizer for 2014; men were 25 percent more likely to pick that color than women. Last year’s popular picks for men, red and black, fell out of the top three this year in favor of brown and yellow.
Women’s picks of gold, silver and beige may have more to do with the segment in which females traditionally shop. iSeeCars said men’s interest in muscle cars can help explain the palette preferences.
“With more brown and orange car colors being offered in these segments and the increased interest in these colors by male buyers, color specialists at auto manufacturers seem to have gotten their color forecasts right,” said iSeeCars.com CEO Phong Ly said in a statement.
For women, gold leapfrogged silver as the top pick this year. Last year, brown made the list of colors women preferred over men, but that color was replaced by beige this year. Ly said the shift may be due to a lack of available cars that appeal to women.
“One explanation for the popularity of beige over brown may be because the market share of brown cars in the minivan segment declined by 24.7 percent, and that segment tends to be extremely popular with women,” Ly said.
Enthusiasts were not surveyed in the study because a brown diesel wagon with a manual transmission can’t win everything.
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Source: Automotive News http://ift.tt/1UFDsRp
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