American luxury icon planning to offer a full range of cars in the UK, including diesel and right-hand drive models.
Cadillac is set to offer a full model line-up in Europe, according to GM president Dan Ammann, including “diesel and right-hand drive”.
Ammann said Cadillac is mulling over a new approach to its European business that will attempt to take advantage of the fact that it is a niche brand by offering “exceptional service”.
Ammann also confirmed that the rumoured new flagship model is on its way. The model will sit above the recently revealed CT6, which competes with the BMW 7 Series and Mercedes-Benz S-Class, and is believed to be a larger saloon. The company is also in the throes of launching a more powerful version of its high-performance CTS-V saloon.
Cadillac currently has a nominal presence in the UK, with one outlet in Surrey. That single dealer sells the ATS, CTS, SRX and Escalade model ranges, but all are left-hand drive only and without diesel options.
However, the brand is trying to rekindle impetus in its home market and establish itself as a business separate from the rest of General Motors before it further asserts itself in the UK.
The high-tech CT6 is the beginning of a regeneration process that is designed to turn today’s slow-selling range into appealing and capable products.
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